Key skills, tools and approaches I use in my work.
A sample of projects and outcomes I've delivered.
As Co-Founder and Lead Product Designer, I spearheaded the design of an NFT marketplace, generation platform, and token, resulting in over $500M+ in trading volume and 300K+ monthly visitors. My efforts in marketing material and campaign design grew Twitter followers to over 61K, establishing it as the #1 NFT marketplace on Cardano.
Designed and implemented gamification features crucial for enhancing user retention and engagement for both new and existing users. Focused on critical mechanics such as streaks, challenges, notifications, and viral share cards, significantly boosting overall platform stickiness.
Led the wireframing, branding, and UI design for three official NFL team applications, including the New York Jets, ensuring adherence to strict brand guidelines for the 2019/2020 NFL season. Also developed a visual language and icon package for internal applications, and redesigned the company's press page using Adobe XD and ReactJS.
A timeline of where I've worked and what I've achieved.
Currently spearheading crypto growth initiatives for Robinhood in the US and EU, focusing on promotions, rewards, referrals, stock tokenization, and crypto transfers. My work aims to simplify complex financial systems, enhancing accessibility and usability for a global user base.
As Co-Founder and Lead Product Designer, I played a pivotal role in raising $6M in seed funding and designing three core products, including an NFT marketplace, generation platform, and token. These efforts generated over $500M+ in trading volume with 300K+ monthly visitors, establishing it as the #1 NFT marketplace on the Cardano blockchain.
Focused on the Growth Team, I designed and implemented gamification features that significantly increased user retention and engagement. My contributions included developing mechanics such as streaks, challenges, notifications, and viral share cards, optimizing the new user onboarding experience.
As a Product Designer, I redesigned MyGuiture.com, an e-learning platform serving over 200,000 students, enhancing its user experience. My responsibilities also included rebranding a Toronto-based IT agency and developing branding, graphics, and UX for various web and mobile applications for diverse clients.
Served as a UX Design Lead Instructor, teaching design fundamentals to Simon Fraser University students from non-design backgrounds through interactive workshops. I was also actively involved in curriculum development and program planning to shape the educational experience.
As a Web Developer, I designed, developed, and managed critical websites for UBC Engineering, serving students, researchers, and professors. My work involved enhancing website functionality through plug-ins, CSS, HTML, and jQuery to improve the primary channel of information dissemination.
Designed the UI for three NFL team applications, including the New York Jets, ensuring adherence to specific brand guidelines for the 2019/2020 NFL season. I also developed a comprehensive visual language and icon package for internal applications, and redesigned the company's press page using Adobe XD and ReactJS.
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